“As you browse websites, Chrome will show a “Follow” button when you open the overflow menu (from the top-right corner).
It appears at the very bottom and includes the site’s favicon and name.
Once subscribed, new content from those publishers will appear in the New Tab page as part of a “Following” tab that makes use of cards with cover images, headlines, and shows when something was published.”
Disappointing that tech reaction is "FUCK OFF GOOGLE" - Dave Winer has said as much as well - but I guess proper tech people don't want things going mainstream.
Intended for all stake holders of podcasting who are interested in improving the eco system