I was ready to poo-poo chapters (even though I use them on my show via Hindenburg) but I think it depends on how controversial you are. The more you trigger your audience the more they engage.

Bought my first crumb of bitcoin. Was checking out Podfriend.

My knee-jerk reaction to chapters was, "I'm never looking at my screen so I don't get it." (But I do put them in via Hindenburg Journalist into the School of Podcasting as that tool then allows me to export a timeline).
Now that there is something to see, I might keep my phone out of my pocket.

Sounded like you needed some users. I can barely spell bitcoin, so I might be a good test case. Podcasting I get. Bitcoin not so much.

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